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Equipment Ready started as a side lead generator site for Jules Dalsey while working for Liberty Capital Group, Inc. as a leasing account manager. Started in 2006, Equipment Ready has grown from 10,000 to 350,000 monthly page hits without a single marketing dollar spent. All money was spent on programming, optimization and building back-end that is easy to use both for buyers and sellers. Visitors’ retention rate is very high because we have diverse listings. Equipment Ready.com is worldwide classified site for commercial trucks, trailers and construction equipment dedicated exclusively to buyers and sellers saving time and money. From dealers to individual sellers, you can have worldwide exposure with us at a very low-cost-non-recurring billing. Our philosophy is that why pay for print to get listed online when you can get the same result with Equipment Ready. One month of advertising with a major magazine covers the annual unlimited fees. Keep in mind, Equipment Ready was free to use all this time. Ad revenue was barely covering the hosting and other minor programming maintenance. Funding all came directly from Jules pocket. Jules was determined that he had created a viable low-cost marketplace varying for individual sellers to big dealers. Equipment Ready has grown significantly in its first few years that sustaining the site without some sort of additional revenue is no longer sustainable. Adding to the economic climate, financing referrals dried up. Jules left Liberty Capital to focus more on the website. Liberty Capital still contracts to advertise, but any other finance company can now advertise on our site. As before, Liberty Capital had an exclusive agreement. Starting in Oct 1, 2010, Equipment Ready implemented a new fee system with our sellers in mind. Currently the price is 50% discounted until the end of the year. Anyone that registers and signs up for the annual unlimited posting will receive a 50% discount. The majority of the revenue generated will be put back into marketing. If we continue to grown like this without advertising, imagine what we can do when we have a marketing budget? Many dealers have benefited from our free classified ad sites throughout this time. If you study our fee system, it is designed with you in mind. Cheap, easy to use and unlimited which saves you time and money. Your ad stays in our system until it sells - no reposting each ad again. You control how your time is better spent! Our site has proven itself to become a reliable source of traffic for our sellers. Why pay for magazines when most buyers go online to find equipment? Our site is targeted that our keywords are not generic, unlike our competitors. Can we auto feed our inventory? Yes, the easiest way to feed your entire inventory is through XML feed and Excel. We charge a one-time programming fee depending on your current auto feed needs. Call for details. In addition, your entire inventory will also appear on Aggregator sites such as Google Base, Oodle, Gosasa, and Vast as well as many more to come.
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