Pedigree is important when it comes to royal lineage, racehorses...and the local real estate scene. Red Key Realty Leaders may be the newest agency in town, but our agents are among the most experienced and skillful professionals around. We know the market inside out, particularly the central corridor, and our firsthand knowledge translates into great results for clients.
Skeptics might suggest that this isn’t the ideal time to start a new agency but we take it in stride. When the market is hot, everybody wants to jump in. But this is what I call a skills-based market. Hard times separate outstanding agents from the wanna-bes and amateurs. Many of our agents have just had their best year ever, even though market conditions are still far from perfect. True, some people are waiting for prices to fall even further before they buy a home. But there has never been a better time to buy than right now. You never know where the bottom is until you see it in the rearview mirror. It’s better to strike now, while interest rates are still relatively low.
Jill Butler CEO worked her way up at three top agencies over a 10-year span. At her last job, where she served as CEO and team leader, she set a goal of making her office No. 1 in volume and transactions. “Once I accomplished my goal, I knew it was time to start my own firm, one where I could make my lifelong vision come true.” That vision, she explains, was to assemble a group of high-minded, customer focused pros who would work together to create a company that was unique. “My team and I want to do more, give more and care more, especially when it comes to giving back to the community and going the extra mile for our clients,” she says. Excellence is not enough. “I don’t want to work with agents who rest on their laurels. I want people who are constantly learning and who are as passionate about the St. Louis community as they are about real estate.” Everyone at Red Key understands the importance of training, branding and technology. “But we also know that high-touch is as important as high-tech,”
Customer service is essential: We serve our clients with integrity and commitment. Their complete satisfaction is our priority. It’s our goal not only to help them buy or sell their home, but to earn their trust and build long-term relationships. The firm’s energy and optimism is reflected in its name, she adds. ‘Red’ signifies empowerment and passion, and ‘Key’ signifies the beginning of a wonderful new adventure in the perfect home. That’s what we’re all about.