Frozen Ever AfterDistance: 1.2 miCompetitive Analysis Norway, Epcot World Showcase Lake Buena Vista, FL 32830
Frozen Ever After is a dark water ride attraction in Epcot at the Walt Disney World Resort. Part of the Norway Pavilion of the park's World Showcase section, the attraction features scenes inspired by Disney's 2013 animated film Frozen as well as the 2015 animated short Frozen Fever. It opened on June 21, 2016 and replaced the former Maelstrom attraction, utilizing the same ride vehicles and a similar track layout.HistoryOn September 12, 2014, Walt Disney World officials announced that the Maelstrom attraction would be replaced by an attraction based on Frozen. Maelstrom's final day of operation was October 5, 2014.In June 2015, then-Disney Chief Operating Officer Tom Staggs revealed that plans for a Frozen attraction were discussed prior to the film's release, but were accelerated after the film's worldwide success. On responding to whether converting a portion of the Norway pavilion into an attraction based on a fictional place was appropriate for World Showcase, Staggs stated: "If the goal is to give people a taste of something like Scandinavia with the Norway pavilion, then Frozen would only increase the extent to which people would be drawn to it. To me it doesn’t seem out-of-character at all."