The Marketing degree offered at Utah Valley University’s Woodbury School of Business provides students with a wide variety of critical skills required to successfully compete in business. From large corporations to small companies, almost a third of all Americans are employed in marketing-related positions. Professional preparation in Marketing can provide exciting and fulfilling career opportunities in advertising, product development, retailing, e-commerce, market research and sales. These are careers that require individuals with creative problem-solving skills, business acumen and the ability to find opportunities.
To help you prepare, our Marketing faculty have the highest academic qualifications and have extensive professional and industrial experience. This provides students with real world examples, problem cases and field studies which enhance a traditional learning environment.
Courses are market-driven and include Advertising and Promotion, Marketing Management, Consumer Behavior, International Marketing, Internet Marketing, Personal Selling, Sales Management, Retailing, Services Marketing, Competitive Intelligence and Marketing Strategy. Upper division classes work on projects for companies which build resumes creating stronger potential employment opportunity for students.
Students graduating with a UVU Marketing degree are well prepared to work in multiple aspects of business or to go on to graduate school for additional education.