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Flyover Coffee, a subscription-based coffee service designed to celebrate and promote St. Louis area coffee roasters, is now officially live. “This really is for small batch, specialty roasters,” said Eric Wilkinson, the founder of the service. “You’ll find coffee from a lot of local roasters that you can’t just go out and buy without going out of your way or ordering direct. We really want to bring our members some unique coffees while helping to promote the area’s expertise in coffee roasting.” The company offers three membership levels that will provide members with 1, 2, or 4 bags of coffee beans per month. Coffee is sourced from select local roasters and shipped to members within days of roasting. “We know that freshly roasted, freshly ground coffee is better. But it is also important for us not just to provide members with the best coffee, but to work with roasters who understand where coffee comes from and how it is produced,” Eric says. “This really makes for better coffee.” Club members are billed monthly and will receive a different roast each month. Eric says he spent quite some time trying to figure out how to make the club as member-friendly as possible. “Some coffee clubs are billed yearly and then your membership ends. This is usually done because of the technical requirements of credit card billing. But I looked at how my wife and I use similar clubs, namely wine clubs, and decided that we had to use a recurring monthly billing model. I also didn’t want the monthly price to change based on what we were shipping that month. Because there is a very wide range of retail costs associated with locally roasted coffee, I had a lot of discussion around how to give members the best value while still sourcing from a variety of roasters.” Eric estimates the retail rate of the beans plus shipping average out to be greater than the cost of the club. “While there are several coffee clubs out there, I feel like our service is somewhat unique in our relationship with locality, our members, and in how we work with the roasters. So we are going to see how this pans out and retool as needed to make sure everyone involved is happy.” Setting up a membership is easier than most online checkout systems and memberships can be managed through Flyover Coffee’s website, www.flyovercoffee.com.
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